On the 17th March 2014 AHPRA (e.g. the Dental Board) released new guidelines on advertising and social media. On the 18th March FAQ clarified and seemed to totally change the rulings from the day before!
These guidelines created so many complaints that AHPRA has gone back to the drawing board and is looking at revising them again.
What’s the problem?
The original guidelines said that healthcare practitioners were responsibile for comments about themselves on social media sites where they had no control. The guidelines also suggested that practitioners should be aware of what was written about them on social media sites.
Of coures this is totally unworkable. It ignores sites such as LinkedIn where ‘endorsements’ are part of the game!